Summary of Practice Areas:
- Intellectual Property Litigation
- General and Complex Business Litigation
- California and Federal Trial Courts
- Entertainment Law/Right of Publicity
- Film and Television Production
- BA: University of California, San Diego, cum laude, 1987 [Political Science and Economics]
- JD: University of California, Berkeley School of Law (Boalt Hall), 1990
Description of Practice Areas:
When practicing, Joanna Mendoza specialized in intellectual property litigation and other forms of complex business litigation in federal and state courts. She has represented both plaintiffs and defendants in civil jury trials over the years, and her practice included appellate and writ practice in the courts of appeal.
More specifically, Ms. Mendoza’s practice included litigation and transactional matters relating to: copyright, trademark and patent disputes; trade secret misappropriation; copyright and trademark registration; Trademark Trial and Appeal Board proceedings; WIPO/ICANN domain name dispute resolution proceedings; Independent Film and Television Alliance (IFTA) arbitration; licensing and other technology transfer instruments; film and television production transactions; entity formation; general business transactions and matters related to entertainment law transactions.
California State Supreme Court (and all California appellate and trial courts)
United States District Courts, Eastern and Northern Districts of California
United States Court of Appeals, Ninth Circuit and Federal Circuit
State Bar of California Activities:
2013 – 2019: Trustee, State Bar Board of Trustees, Third District of California (representing 23 counties in Northeastern-most part of California)
2012 – 2013: Immediate Past Chair, Council of State Bar Sections.
2011 – 2012: Co-Chair, Council of State Bar Sections.
2010 – 2013: Appointed Member, California State Bar Board of Trustee’s Task Force on Sections.
2010 – 2011: Co Vice-Chair to the Council of State Bar Sections.
2008 – 2013: Representative to the Council of State Bar Sections from the Intellectual Property Law Section.
Intellectual Property Law Section of the State Bar of California Activities:
2011 – 2013: Co Vice-Chair and founding officer of the Entertainment & Sports Law Interest Group of the Intellectual Property Law Section.
2009 – 2012: Advisor to the Executive Committee of the Intellectual Property Law Section of the California State Bar.
2008 – 2009: Immediate past chair and member of the Executive Committee; Co-Chair of the Washington D.C. delegation.
2006 – 2007: Vice-Chair of the Intellectual Property Law Section of the California State Bar; Chair of the Washington, D.C. delegation.
2007 – 2008: Chair of the Intellectual Property Law Section of the California State Bar.
2005 – 2006: Secretary of the Intellectual Property Law Section of the California State Bar and Chair of the 30th Annual IP Institute.
2004 and 2005: Member (Chair of delegation in 2005) of Intellectual Property Law Section’s delegation to Washington D.C. to meet with officials from the U.S. Patent and Trademark Office, U.S. Copyright Office, federal judiciary (Federal Circuit Court of Appeals and Court of Claims) and legislative representatives to discuss issues of concern for California intellectual property practitioners.
2004 and 2005: Chair of the Intellectual Property Law Section’s Law School Liaison Program.
2003 – 2013: Member of the Executive Committee of the Intellectual Property Law Section of the California State Bar.
Federal Bar Activities:
2007 – present: Eastern District Civil Rights Pro Bono Panel.
2007 – present: Eastern District Voluntary Dispute Resolution Panel (mediator).
2005 and 2006: Member of Ninth Circuit Lawyer Representatives Coordinating Committee.
2005 and 2006: Member of the U.S.D.C. Eastern District Judicial Advisory Committee.
2005 and 2006: Co-chair of the Eastern District Conference Planning Committee.
2005 and 2006: Co-chair of the Lawyer Representatives for the Eastern District of California (term extended per special court order of Chief Judge Levi).
2004 thru 2006: Chair of the Open Doors to Federal Court’s program for the Eastern District of California, Sacramento Courthouse. (Bringing 500 high school students to the federal courthouse to participate in mock trial with judges of the court presiding, and rendering verdicts to learn about judicial system and jury service)
2003 thru 2006: Eastern District of California Lawyer Representative.
2004: Treasurer, Federal Bar Association, Sacramento Chapter
2002 thru 2004: Membership Chair, Executive Committee of the Federal Bar Association, Sacramento Chapter.
Local Bar Activities:
2000 – 2006: Sacramento Law Foundation, Director and Vice-President.
2000 and 2001: Co-Chair of the SCBA Membership Committee.
1998 – 2001: Sacramento County Bar Association Council, Member-at-Large (serving a three-year term).
1995 – 2008: Active member of the Intellectual Property Law Section of the SCBA, including former board member (1998-2001) and Chair (1999-2000).
1994 – 1995: Founder and Officer, Environmental Law Section of the Sacramento County Bar Association (“SCBA”).
2000 – present: AV rated through Martindale-Hubbell.
2004 – 2010: Member, CEB Business and Intellectual Property Law Advisory Committee (committee is currently on hiatus).
2005, 2007 – present: Super Lawyer – Selected by peers in Northern California as a “Super Lawyer” in the field of Intellectual Property Litigation.
2009 – present: AVVO rated “Superb” (10 out of 10).
2013 – present: Fellow, American Bar Foundation
Milligan, Edelson and Kay, eds., TRADE SECRET LITIGATION AND PROTECTION IN CALIFORNIA (3rd Ed., State Bar of California 2015), Chapter 23 “Compelled Disclosure by Regulation: Making Sure Big Brother Keeps Your Secrets,” by Joanna R. Mendoza.
Edelson and Kay, eds., TRADE SECRET LITIGATION AND PROTECTION IN CALIFORNIA (2nd Ed., State Bar of California 2009), Chapter 23 “Compelled Disclosure by Regulation: Making Sure Big Brother Keeps Your Secrets,” by Joanna R. Mendoza. [Supplement published – Fall 2011]
Edelson and Kay, eds., TRADE SECRET LITIGATION AND PROTECTION IN CALIFORNIA (State Bar of California 2005), Chapter 23 “Compelled Disclosure by Regulation: Making Sure Big Brother Keeps Your Secrets,” by Joanna R. Mendoza.
“Intellectual Property Protection for Software” published online by PatentCafe.com, October 2000.
“Trade Secret Laws Won’t Help Unless You Protect Your Ideas” published in The Sacramento Business Journal, February 1998.
“Secrets to Success: Maintaining Trade Secrets into the Twenty-first Century” published in The Fresno Business Journal, August 1997.
Recent Speaking Engagements:
May 2015: “Understanding, Appreciating and Avoiding the State Bar.” Presented to the Placer County Bar Association in Roseville, California.
May 2015: “Cloud and Social Media Ethics Concerns For Paralegals.” Presented to the Sacramento Valley Paralegals Association at their Annual Brunch in Sacramento, California.
Dec. 2014: “Ethically Navigating the Cloud and Social Media.” Presented to Aaron & Aaron dba Ulrich, Nash and Gump Legal Education.
June 2014: “Cloud Computing: The Technologies Available and the Ethical Pitfalls Every Attorney Should Consider.” Presented to the Yolo County Bar Association in Woodland, California.
April 2014: “Social Media Update-Marketing Plan for Ages 35 and Up.” Presented at the Placer County Bar Association’s Annual MCLE Conference at Granlibakken in Tahoe City, California.
April 2013: “Social Media: What to Do…What NOT to Do.” Presented at the Placer County Bar Association’s Annual MCLE Conference at Granlibakken in Tahoe City, California.
Nov. 2012: “The A to Z of Independent Film.” Presented at the Annual Intellectual Property Law Institute of the California State Bar Intellectual Property Law Section in San Diego, California.
Oct. 2012: “Turning Glass Walls Into French Doors: Eliminating Gender Discrimination In the Legal Profession.” Presented to Sacramento Women Lawyers in Sacramento, California.